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3. Your product needs to be valuable to your customers. They need to believe that what they receive is worth a lot more than what they paid for it. That will make them a life-long customer. Sell them something worthless and they will be unhappy and they will be gone forever. Sell products you believe in or don't sell anything.

4. Give your customers FREE bonuses and more than you promised. Under promise and over deliver. Make your customers say "Wow!" when they receive your products. Don't just make them happy, blow their minds with how much value they get from you.

There are thousands of low cost bonus products you can throw in as a thank you. Even better, these low cost bonuses can make your customers a lot of money and they will appreciate you more. Besides, it's more ethical and fun and creative to build in great extras and bonuses for people. The bottom line is the more you give the more you get.

5. Get opt-in e-mail addresses. This is like gold for you. The only real purpose for a consumer website is to capture leads and to sell products. By leads I mean e-mail addresses. You want to build up a customer list and then you want to work it repeatedly. Send out a monthly e-zine that offers FREE valuable information and mentions similar products they may be interested in. They may see something that a friend of theirs will want to buy from you.

The key here is that these people ask to be on your list, you give them FREE information that has value, and they can unsubscribe at any time.

6. Build a relationship. It is much easier to sell someone who has had a good experience with you than someone who has never heard of you. Most companies ignore this fact and spend thousands of dollars each month trying to bring in new customers while they ignore people who already bought from them. Pretty stupid, but that's how most businesses operate.

7. Never stop learning. The best and richest marketers in the business spend the most amount of money buying books, tapes and courses that keep them on the cutting edge. Why' Because no one knows it all and new and better ways to market are discovered every day.

There is a lot of valuable FREE information available online that is easy to find and can make you a lot of money. One good idea can be worth hundreds or thousands of dollars in future sales for you. So invest in yourself and your future.

These 7 simple steps can mean the difference between struggling to stay in business and struggling to keep up with all the orders coming in. Which struggle would you prefer'

Sopan Greene M.A.

http://www.NetMarketingMastery.com

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