AdSense and Overture's bids. Which one counts?
When you shop around for top paying keywords, you will find yourself faced with such list providers who sell data based on Overture's bid estimates. They think that if the bids are high in Overture then they must be in Google,
too, and they leave it at that. Most likely they do this because the learning of Overture's bid tool is much easier to get at and understand than Google's.
But things are not that straightforward. Not only that, but such
naive thinking can end up costing you a lot in terms of AdSense revenues plus or minus.
Adsense GoldSo you want to make a fortune with Google AdSense, but don't know where to start' Keep reading, and you'll be ..... Let's look at an example to see how these two services really compare.
Keyword Phrase Overture Top Bid Google Average Top Bid
-------------- ---------------- ----------------------
settlement funding $100.00 $22.96
business dsl $9.00 $6.37
home equity line $7.84 $20.37
Adsense Google Site WebLooking back in time, I could still remember standing in awe and reading the exploits of one adsense publisher who was starting a membership service for people keen to maximise .....
Now if you were going to choose the best top paying keyword
phrase from this list, which one would you pick'
Going by Overture's bids, 'settlement funding' would be the clear winner. But once you ran AdSense ads for this
phrase, your results would be quite disappointing. After all, the top paying advertiser is spending no more than $22.96 in Google's system - the one that powers AdSense!
To make matters worse, if you saw these words in a large ......
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