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Building a web site for the first time might seem like an extremely difficult task, especially when you have to consider that you will be building a site for a world-wide audience comprising individuals with a wide range of abilities, platforms, and viewing conditions. We have a sure fire method for success and any person new to web developing must carefully consider the following eight areas:

Audience of the web site
Purpose of the web site
URL of the web site
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Design
Navigation hierarchy
Usability
Content
Hosting
This may seem like an enormous task at first, but don't worry it is much easier than you might think. Let's take each one in the list and briefly analyze each.

Audience of the web site


First and foremost, when you have come up with your brilliant idea of a web site, you have to carefully consider who your audience is going to be. For instance, is the audience going to be primarily young people, businesses, pet owners, teachers, or maybe government officials'


Once you have determined who your desired primary audience is, it will become much easier to maintain consistency throughout your site.


Purpose of the web site

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Now, let's say that you have decided that you want to build a site that is about PlayStation 2 games and your primary audience is going to be 14-25 year olds. Now you need to determine what the purpose of the web site is going be.


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Your purpose needs to be specific but at the same time flexible, as your site will grow, you might actually decide to change the primary purpose.


For our example let's say the purpose of your new web site is to inform young people about all the new PlayStation 2 games that have been release and also provide members lists of cheats to those games.


Now you have set your purpose. You want to assist young people by providing the game cheats so that they might be able to win a few of those PlayStation 2 games.


URL of the web site


Choosing the URL (Uniform Resource Locator) of your new web site is a bit more difficult as you might have to do a little research. You need to determine what the name of your site should be. Now there are several ways to do this.

Name the site after your purpose
Name the site after keywords that people use to find PlayStation 2 cheats
Name the site related to your audience
Or all of the above
So let's think about this, our audience is young people, we are providing PlayStation 2 cheats, then perhaps an ideal name for the site would be www.playstation2cheats.co.uk or www.ps2cheats.co.uk or www.cheats4playstation2.co.uk or even www.cheats4ps2games.co.uk. You should be getting the idea now.


You wouldn't want to name the site www.gamecheats.co.uk as that is a very broad term and if someone was to search for your site on a search engine it might not come up, but with a highly targeted and named URL you stand a better chance.


So let's say we have decided to name our site: www.cheats-playstation2-games.co.uk


Now you will have to check the availability of that URL. There are many web sites that can check the availability of URL's for free. Here are few:

http://www.checkurl.info/us/link.htm
http://www.123-reg.co.uk
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Problem solved.

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We would advise that you shop around and try to find a good price for your URL before making that first purchase.

Design

Probably the single most important and useful quality for Web site design is flexibility. Most of us are pathologically incapable of getting anything right the first time, and while we're trying to do that, the universe changes, invalidating our Perfect Design.
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Programmers well know that the key to flexibility is separation of concerns, typically implemented using "indirection". For example, Web design should separate content and style, then link one to the other.

However, this separation is a Good Thing only up to a point. First, it adds another thing to be managed. Second, it often adds another dimension to get confused in. Style sheets may be buggy, and browser support is still inadequate. Above a certain threshold of complexity, changes you make in the style sheet may have unexpected consequences ' rather like software programs where you change one line and later discover it caused a bug. The best you can do is to try to keep it well-organised and as simple as possible (but no simpler).

You will probably need a HTML editor; there are many free editors online that function using the WYSIWYG method (What you see is what you get). A few first HTML editors might be:

' Mozilla Composer

' Tellian WebPAGE

' Netscape Composer

Navigation hierarchy

That there should be a hierarchy is almost mandated by considerations such as user familiarity, file system structure, etc. We instinctively think in terms of topics and their subtopics, and map these to file-system directory trees in our Web sites.

Note that content structure actually has two major levels: how you implement it (e.g. in the filing or database system), and how the users see it in navigation facilities. They don't at all have to be the same thing, because the user isn't looking directly at your filing system; they will see it through links or redirects or intermediate software. This indirection can provide you with some flexibility as your site evolves. Your initial filing scheme might prove to be less than ideal; you notice that users are going to a page or set of pages that you'd placed deep down in the hierarchy, and so you would prefer them to be prominent on the navigation menus. Not a problem, those menus don't have to mirror the server's filing system! However, we prefer to keep them synchronised (on the K.I.S.S. principle) and occasionally move files or directories ' taking care to add server redirects.

Hierarchical organization imposes a useful discipline on your own analytical approach to your content, as hierarchies only work well when you have thoroughly organized your material. I recommend putting a lot of effort into designing a logical system based on the user's view ' rather than say, departmental structure, though that might play a role. Your navigation system should then be able to take advantage of the file structure, and good keywords will appear in the URLs themselves, helping users figure it out.

So using this as a guideline lets look at our own site example. We know certain that we want a page that lists all PlayStation games. We also want a page that would be for new releases, and we want an individual page for each game that describes the game and maybe has an snapshot image or something.

Our website will already have a root folder that is where your default homepage would be placed. Now you could create a folder called games in the root folder and then you could create a new folder in the games folder for every new game you add to your list. So let's say you want to add Grand Theft Auto to your site.

www.cheats-playstation2-games.co.uk/games/grand-theft-auto/

Or you could avoid creating a new folder every time and ......

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