Optimzing Google Adsense - Part 1
Google Adsense Alternative1) You should make your Adsense ads look as a part of your web page. They shouldn't look like an Ad. People are negative to advertising. They search the internet for content not ..... Web publishers are discovering that Google Adsense is a great way to generate revenue from their content rich sites. Google Adsense provides a simple sign up process and a simple system that generates cut-and-paste code that will display ads on the site that are matched to the site's content. With 15 minutes of effort and a brief wait for approval, a webmaster will be set to receive about half of his potential revenue stream from Adsense. The other half of the revenue takes a little thinking and work.
AD LAYOUT The shape of the ad will have a great affect on clickthrough rate. If you choose to use a format that is very familiar and easily ignored, like a traditional banner ad shape (468 by 60 pixels), your performance will be poor. If you choose a newer format like a tower (120 wide by 600 tall) you will see better performance. www.CFNewbie.com utilizes this format. You will also see higher clickthrough rates as the overall size of the ad grows. If your site allows it, go with the biggest and newest shapes that Adsense offers.
COLOR The color of your Adsense ads can affect the way users respond. You can be subtle and blend into the rest of the page and may draw people to links as they appear to offer more information rather than standing out screaming come buy something. The subtle approach can be accomplished by selecting the standard Google Adsense color scheme closest to your site's scheme or you can match exactly using the custom pallet.
You may want to attract attention to your Adsense ads. You can do this by selecting or creating color schemes that stand out. You will also want to use the mulitple color scheme feature by selecting several color schemes by holding down your control (Ctrl) key and clicking up to four choices. The varying color schemes may get more notice than a constant color scheme.
POSITION The position of your Google Adsense ad can have affect on how well the ad performs. Avoid blindspots and consider how a visitor exits a page. The most likely blindspot to avoid is the traditional spot for banner ads. Visitors will likely ignore a banner shaped ad at the top or bottom of your page. They will likely ignore a tower placed at the top of the right or left column if the content extends beyond the length of the ad. In the case of content rich pages, it would be wise to test placing non-banner shaped ads at the end of the page where the reader is done with a page and ready to exit. ChristianMusician.com uses this technique effectively at the end of articles, offering the ......
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